The cross-party law on influencers is being singled out by Brussels. The government will now ask Parliament for the possibility of amending it. Adopted unanimously by parliamentarians in June to fight against abuses in the sector, and with the support of the government, the text initiated by MPs Arthur Delaporte (PS) and St├ęphane Vojetta (related to Renaissance), introduced a battery of measures to fight against the abuses of certain social media stars, at a time when pressure was mounting to regulate this market.

But in a letter in mid-August, European Commissioner Thierry Breton criticised the government for having adopted and promulgated, before the Commission's opinion, these provisions aimed at regulating influencers, some of which seemed to him to "contradict" the European framework. He also cited another law aimed at introducing a numerical majority at 15.

"Technical accommodations"

Faced with these criticisms, Bercy will take advantage of a bill adapting to EU law, tabled in the Senate on 15 November, to rectify the text, according to the ministry, confirming information from independent journalist Pierre Januel. "In conjunction with the parliamentarians who are rapporteurs of the text, we have included in the bill an authorisation to discuss with the Commission the changes to be made (...) to take into account the DSA [Digital Services Act] regulation," Bercy replied.

The bill provides for the passage of ordinances to modify four articles, some of which contain prohibitions or injunctions made to influencers, and delete five, including those that refer to this European regulation. "These are procedural constraints and technical adaptation measures that will have a limited impact on the content of the law," the ministry said on Thursday. "Above all, it's a question of removing redundant articles with the DSA," Arthur Delaporte told AFP.

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  • Influencer
  • European Union (EU)