On the occasion of the fourth Assembly of the European Artificial Intelligence Alliance (European Ai Alliance) underway in Madrid, the European Commissioner, Thierry Breton, launched the EU pact on AI.

With this initiative, the EU is asking for a voluntary commitment from industry to bring forward the application of the rule under discussion in Brussels before its entry into force.

"These companies will be pioneers in bringing trustworthy AI to market in line with EU rules and values," Breton said, applauding the interest expressed by many companies in the regulation being approved.