"One more thing". With the slogan that made Steve Jobs, co-founder of Apple, famous, Tim Cook, the current CEO of the American company, unveiled Vision Pro, Apple's first mixed reality viewer. Tim Cook showed the device in a recorded demo video. "It's the first product you don't look at, but you see through it," Cook said. "You can see, hear and act with digital content just as if it were in your physical space. You're no longer limited by a display."

Pricing starts at $3,499, with availability in early 2024 in the U.S. and other countries to be added over the next year. "Let's think of it as a new computer, a way to watch movies, TV shows and play games, like never before. If the iPhone has opened up to the smartphone market, Vision Pro starts that of 'spatial computing'. Nothing will ever be the same again," Cook said. Long awaited, the viewer has futuristic shapes and designs, with a camera system that allows, instantly, to move from viewing virtual content to understanding the surrounding environment, whether it is your room or a shared place. In this mode, which is accessed by turning a crown on the dashboard of the device, the contents are superimposed on the real world, thus combining virtual and augmented reality. "This is mixed reality for us," said Alan Dye, vice president of Human Interface. Unlike competing dividers, Apple has thought of a particular feature: Eyesight. With this, the viewer shows the eyes of the wearer, for a greater sense of presence and sharing. Infrared cameras and LEDs are almost invisible on the front. These sensors track eye movements, while cameras capture what the user has around to return it in high resolution to the Vision Pro screen. The device is, like the entire Apple ecosystem, synchronized with the devices of the brand you already own. In this way, it can view photos, videos, music and files on the cloud created and saved from iPhone, iPad or computer. The idea is also to allow you to start a web browsing, with Safari, from a Mac and continue it, in an immersive way, on Vision Pro.

Not surprisingly, the viewer supports the use of mouse and keyboard via Bluetooth, to digitally replicate your computer and allow you to work in futuristic mode, even on popular apps such as Microsoft Teams and Zoom. The autonomy is two hours with the integrated battery and it is possible to use the accessory from connected to the power socket, just as if it were a PC. On the audio front, Vision Pro is equipped with a new spatial audio system, able to customize the sound according to the user and adapt it to the environment in which it is located. Apple calls this feature "audio ray tracing." At the base of the operation there is vision Os, Apple's first operating system for mixed reality that also introduces Optic Id, a way to authenticate the user through eye reading and prevent others from using the viewer and accessing personal data.