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THE ESSENTIALS
- After years of rumors, the Apple firm is to unveil its first "mixed reality" headset.
- This compact helmet, the size of a ski mask, should merge the virtual and the real thanks to many cameras allowing you to play or play sports in your living room.
- But it is expected to cost around $3,000, a high price that could prevent a struggling "Metaverse" sector from becoming more democratic.
- Apple is also expected to dedicate a good part of its conference to iOS 17, and unveil a new 15-inch Macbook Air.
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18:30 pm: H-30 minutes
Welcome to all. For the first time since the Apple Watch, the Apple firm should unveil a new highly anticipated product. With a big question: can Apple do for virtual reality what the iPhone did for the smartphone, explode an embryonic market thanks to its ease of use and essential functions?
It's far from won: the virtual reality market is struggling to take off, and while Mark Zuckerberg had bet everything on the "Metaverse", even going so far as to change the name of his company from Facebook to Meta, Silicon Valley is investing much more in artificial intelligence at the moment. And if Apple's headset, which could be called, according to leaks, the Reality Pro, costs $ 3,000, it will have to face some much cheaper products, such as the Meta Quest 3, expected this fall at $ 500.
- Tech/web
- Tech
- Apple
- Virtual reality
- IOS
- IPhone
- Tim cook