According to a source quoted by the Wall Street Journal, Linda Yaccarino, currently head of advertising at NBCUniversal, is in talks to become Twitter's next CEO. Yaccarino is a familiar face in the media industry, having served as president of global advertising and partnerships at NBC Universal for over 10 years. During her tenure, she focused primarily on finding effective ways to measure the effectiveness of advertising. In particular, he made a significant contribution to the launch of the ad-supported streaming service Peacock.
The news of Yaccarino's arrival as CEO of Twitter was announced by Elon Musk, current executive chairman and chief transition officer of the company, who said his satisfaction with this new appointment. Musk, who temporarily assumed the role of CEO after the acquisition of Twitter last October, will now move on to serve as executive chairman and chief transition officer, with specific responsibility for products, software and operating system.
Yaccarino is expected to start working as Twitter's CEO in about 6 weeks, and his appointment marks a significant moment for the social media company as he seeks to consolidate its position in the market and address the ever-evolving challenges in the industry. His extensive experience in advertising and partnerships could bring a new strategic perspective to Twitter and help develop new opportunities for social.