In recent days, Facebook users have been able to object to targeted advertising within the European Union, reports PhonAndroid. The company Meta, which includes Facebook, Instagram and WhatsApp, complied with EU rules after being called to order.
More ads based on content viewed
This decision stems from a series of complaints filed by the European consumer rights group (NOYB), which accused Meta of collecting massive amounts of data in violation of the General Data Protection Regulation (GDPR). The Irish Data Protection Commission (DPC) then forced Meta to change its policy. If it has complied, however, the group intends to appeal this decision citing a "legitimate interest".
In practice, Facebook can continue to offer targeted ads to users who have objected to "user tracking," but in a less specific way. Thus, this content will be based on broader categories such as age range or user location. Facebook will no longer be able to offer advertising based on content viewed by its users.
A free tool to object
The social network should soon make available an online form to oppose the tracking. Meta will then process the request within an as yet undetermined period of time. In the meantime, the NOYB group already offers a free tool allowing Internet users to object to the use of their personal data for targeted advertising.
To do this, you must go to the website of this tool. The user can then confirm his opposition by connecting via Facebook or by providing his email address. All he has to do is go to his mailbox, click on the link sent by NOYB and send Meta the opposition email prepared by the consumer group.
- Meta
- Personal data
- Tech
- GDPR