- The Fise is broadcast, for the first time, live, on the channel L'Equipe. This is the first time that the event has the honors of a free and accessible channel.
- "We wanted to bring more notoriety to the event," says Hervé André-Benoît, the boss of Fise. It can, also, arouse desires among young people. »
- "We said 'Yes!' in one minute," says Jérôme Saporito, director of L'Equipe's TV division. Because Fise is a popular and premium event. »
Until Sunday, 600,000 thrill seekers are expected on the banks of the Lez, in Montpellier (Hérault), for the 26th edition of Fise (the International Festival of Extreme Sports). But for those who are far away (or not fanatical of cheering crowds), they will also be able to tune into channel 21 of TNT to follow the performances of the riders: the event is broadcast, for the first time, live, on the channel L'Equipe.
This is the first time that Fise has the honors of a free channel, easily accessible, and with wide visibility. Until then, only Eurosport, RCM Sports and MCS Extreme had broadcast the prowess of the competitors. For Fise, now in plain language, a new era is opening up. "Until today, we worked with pay channels, and we wanted to bring more notoriety to the event," says Hervé André-Benoît, the creator of Fise. But that's not all. A broadcast on TNT, in front of "millions of viewers", it is also a great showcase, for "our disciplines", says the boss of the event. "It may, perhaps, arouse desires among young people, who do not yet know extreme sports. "
It is a "popular and premium" event
Such visibility is also the guarantee, for Fise, to attract new sponsors, essential to the survival of the event, which has suffered greatly from Covid-19. And it is also another step towards the credibility of urban sports. They are no longer separate disciplines. From now on, BMX, rollerblading and skateboarding benefit from an opulent showcase: from this Thursday evening, until Sunday, the channel L'Equipe will offer, on its antenna, 15 hours of live from Montpellier. And the entire event will also be visible on the channel's live channels, accessible for free on its website.
"We said 'Yes!' in one minute," Jérôme Saporito, director of L'Equipe's TV division, told 20 Minutes. Because Fise is a popular and premium event. Popular, because it is an unmissable event, which drains a considerable world, and premium because it brings together the best athletes in their categories. »
This is not the first time that the L'Equipe channel has innovated. Already, in 2016, it was a pioneer in the broadcasting of e-sports competitions in France. And now, it focuses on urban sports. "We are a channel in motion, trying to capture the zeitgeist, living with the times, watching what is happening... Who sees phenomena emerge, and who tries to make them accessible to as many people as possible," notes Jérôme Saporito. If the channel L'Equipe has the exclusivity of the broadcast of the Fise in France, in the world, about fifty other broadcasters will take over the Montpellier signal. Several tens of millions of viewers should connect to the banks of the Lez, until Sunday, to follow the performances of the riders of Fise.
- Sport extreme
- The Team