“Nothing good happens to me after 9 p.m. I go to bed early, so I feel much more refreshed in the morning.”



An increasing number of young Americans are going to bed around 9 p.m. instead of drinking and having fun until late at night.



In response to this trend, on December 31 last year, a restaurant in New York held a New Year's countdown at 8 p.m. to allow customers to return home before 11 p.m.



Recently, the Wall Street Journal (WSJ) reported an article titled 'The most preferred bedtime for people in their 20s is 9 p.m.' and said that young people in the United States are reducing their activity time at night and choosing to go to bed early.



Recognizing the link between sleep and health, we're moving our bedtime forward.



According to a survey of 2 million customers by American bed manufacturer Sleep Number, American customers aged 18 to 34 went to bed at 10:06 pm on average last month.



This is 12 minutes earlier than 10:18 p.m. in January last year.



At the same time, sleep time also increased.



According to a survey by Rent Cafe, a U.S. real estate information provider, the average sleep time for people in their 20s in the U.S. in 2022 was 9 hours and 28 minutes, an increase from 8 hours and 47 minutes in 2010.



Emma Kraft, 19, a student at the University of California, said in an interview with WSJ, "Nothing good happens after 9 p.m. I try to fall asleep before 9:30 p.m. every night, and I feel much refreshed now that I'm used to going to bed early." “he said.



And Madeline Sugg, 25, a financial operations analyst, confessed that after getting into the habit of going to bed at 9 p.m., she was relieved of stress and anxiety.



He said, “Instead of going to bars until late at night, I watch a show and drink at 6pm so I can go to bed at 9pm.”



Along with these changes, business is also changing.



According to Yelp, an American restaurant reservation site, reservations between 4 and 6 p.m. have increased from 19% in 2017 to 31%, while the rate of reservations after 6 p.m. has reportedly decreased.



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However, some say that this change is excessive.



“I think people have become a little hypersensitive to sleep,” said John Winkleman, a sleep disorders specialist at Massachusetts General Hospital, who said there is no inherent benefit to going to bed early.



However, he said, "It is recommended to have a consistent bedtime and sleep 7 to 9 hours a day."