Karlie Kloss has acquired the British magazine i-D. A media dedicated to fashion that the model and businesswoman bought from Vice Media Group via her company Bedford Media for an as-yet-unknown amount.

In an internal memo revealed by The Hollywood Reporter, Vice Media Group, which has owned i-D since 2012, presents this sale as the result of a "rationalization strategy" and a desire to "refocus on its core business".

Paying off debts

"Following the sale of i-D, VMG is well positioned to continue to address fashion, beauty and style through our other channels which include Vice.com, R29 and our other brands," the note reads.

However, by "rationalization strategy", we must first and foremost understand the consolidation of the accounts, since Vice Media Group declared bankruptcy a few months ago before being bought by Fortress Investment Group last June for $225 million. The company had started cleaning well before that, including the liquidation of Vice France last March.

In any case, it is a great acquisition for Karlie Kloss, who has not yet spoken on the subject. Now the director of i-D, it will probably take a while before we understand the model's strategy. Finally, it should be remembered that this is not her first attempt, since she oversaw the acquisition of W Magazine with a group of investors in 2020.

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