"I could not miss with my little institutional outfit, only Santanché has the courage to arrive with heels at this event, everyone else knows what awaits them ...": begins with a joke and a reference to the dress code, the premier Giorgia Meloni, at the inauguration of the Salone del Mobile in Milan, about the decision to wear sneakers . In his speech, he touches several times on the theme of Italian fashion, of Made in Italy, of the brand, which "is the most precious thing we have, as long as we are able to defend and enhance it". And precisely on this, the premier announces "a linked to the maneuver to enhance the brand, a framework law that focuses on three pillars: fight without quarter to counterfeiting and unfair competition; financial instruments to grow SMEs in the areas of excellence, and training and skills". For Meloni "we need a cultural revolution to put Italian creative work at the center".

An important appointment, that of the Salone del Mobile, which "I could not miss" clarifies the premier, "I have been here to many editions and I could not miss my first edition as Prime Minister". And he continues: "It is not only an extraordinary showcase of Italian excellence in front of the world but a fair that encompasses many of the strategic issues on which the government works". At the Salone del Mobile "there is the world of companies, true and unique creators, together with their workers, of wealth. And the state must support and encourage the creation of that wealth", says the premier. In the first place, therefore, there is "the defense of the Italian entrepreneurial system and the defense of the brand, which we have put at the center of our main strategic directives and which has the presence of many companies that count on high manufacturing rates. We are in a world in which the increase in production does not always correspond to an increase in employment. We must encourage the increase in employment in relation to turnover". To achieve such high goals, however, "we need a favorable ecosystem, fair taxes, justice and bureaucracy at the service of citizens. The first of these reforms is already on the table: a delegation with which we set ourselves the goal of lowering the tax burden for companies and for the world of work" promises Meloni, anticipating that "with the fiscal delegation, we intend to cut the IRES, provided that that savings are invested either in innovation or new jobs. We try to create a high ratio between turnover and labor", concludes the Prime Minister.

For this reason, the income support measures that his government intends to promote go beyond the controversial citizenship income: "While we continue to squabble over the DRC, which in any case the Government confirms that it does not want to continue to give to those who are in a position to work, we discover that our companies say that in 4 cases out of 10 they have difficulty finding qualified labor with well-paid jobs". It is an opportunity for the prime minister to reiterate how important the concept of work is for her as a social shock absorber, as well as the basis of constitutional values: "The government's goal, the famous 'The more you hire and the less you pay', is a way to promote work. Work is not only the foundation of our Republic, it is what allows citizens to participate in the community, it is the only real social shock absorber".

The importance of the furniture sector is read by the Prime Minister in perspective, in light of the challenges of recent years: "With Covid, the home and furniture have become a piece of our identity, much more than simply our refuge. It is something that we share with others, they define our character, our personality and well-being and beauty are the basis of any form of health. There are many important things that need to be encouraged and we are working on them". And, among the measures that the executive plans to support and help the sector even more, there is that on wood: "We are working with the ministries to design a framework that makes the wood sector independent, combining environmental and economic sustainability. We want to aim for a wood-furniture supply chain 100% made in Italy".