Supports strategic decision-making in Dubai

Hamdan bin Mohammed launches smart platform for "instant communication"

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As part of the continuous development efforts of the government work system in the Emirate of Dubai and the relentless pursuit to reach the levels of performance of its various sectors to the highest levels of efficiency, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubai, launched a new digital platform for immediate strategic communication between government leaders in Dubai and within various government sectors.

His Highness stressed that the development of work methods and tools in the Government of Dubai aims to implement the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, in emphasizing the role of the government sector as a major engine of development, and we are keen to provide it with all the elements of excellence to confirm its ability to provide quality services that exceed the best international standards to develop new and more advanced models of high-quality and effective government service, in a way that serves the aspirations of society and ensures the happiness of its members.

His Highness the Crown Prince of Dubai expressed his appreciation for the efforts of Digital Dubai as well as the efforts of all government sectors that cooperate in consolidating the foundations of the complete transformation of the digital environment, which has a great impact in supporting sustainable development efforts and rationalizing time, effort and resources, calling on His Highness to continue working to provide new and creative ideas that push the government development process forward towards new achievements that benefit people and meet their requirements.

His Highness said: "Our goal is for Dubai to be the best city in the world to live, work and also visit. Dubai's ambitions for the future require creative thinking and innovative solutions with which we go beyond the possible to what some may imagine impossible. Dubai has invested for decades in building its technical capabilities and today we seek to lead the world in a race that is set by technology. We have creative national cadres and distinguished talents, which motivates us to raise the ceiling of expectations, and we are able to turn them into achievements that serve the human being and give him the reasons for elevation, happiness and stability."

The Strategic Communication Platform, a smart application developed by Digital Dubai called Hub Nub, establishes a new methodology in communication between decision-makers and government leaders in Dubai, and keeps pace with the advanced level reached by Dubai in the field of government work and is today a global model in adopting solutions that ensure the highest levels of speed and quality of performance.

The new platform offers a wide range of features, including: instant messaging, exchanging voice messages, making video and voice calls, as well as sharing photos, documents, websites and other content. The platform enjoys the best standards of security and protection for data and information exchanged, based on the Dubai Cyber Security Strategy, which aims to provide full protection against cybersecurity risks and promote innovation in this field, and by designing digital applications and services that enhance the comprehensive digital transformation of the city in various fields.

Hamad Obaid Al Mansoori, Director General of Digital Dubai Authority, said: "We have made great strides in enhancing the efficiency of digitizing government work in Dubai and providing services whenever people need them, and this would not have been possible without unprecedented levels of government communication globally, and today with the development of the Hub Nub application, we provide a platform that enables instant government interaction between leaders to coordinate efforts and exchange ideas to reach the appropriate decision." He added: "The application serves the government decision-maker, who needs to communicate immediately with many parties to obtain sufficient data to allow decisions to be made quickly and efficiently. The platform is the culmination of the Dubai government's global reputation as one of the most flexible and effective governments in the world in making decisions and implementing strategies."

The Hub Nub application provides a platform for government leaders that includes the following features: the speed of coordination between leaders in a secure, integrated and highly reliable digital environment, availability around the clock, and the immediate sharing and discussion of important documents, documents and memos in order to reach the best decision quickly and effectively. The new platform is an embodiment of the Dubai government's flexibility and dynamism, which has made it a pioneer in digital transformation, anticipating changes and creating the future.

This step comes as an affirmation of the importance of strategic government communication and its impact on the government's performance plans and the implementation of its strategies and programs in terms of quality and integration in implementation, as the planning, development and innovation processes require immediate daily communication in which senior officials participate directly and instantaneously, which reinforced the importance of having a platform that supports this level of communication.

The Hub Nub application supports Dubai's journey to confirm its position as a global leader in cybersecurity and innovation, by creating a secure cyberspace with strict standards and controls to protect and provide data, especially in light of the great technological development witnessed by Dubai and the boom in digital services that have affected various aspects of people's daily lives.

• The Hub Nub smart application developed by Digital Dubai ensures immediate and effective government communication, increased coordination efficiency and speed of strategic decision-making.

Crown Prince of Dubai:

"We are working to achieve the vision of Mohammed bin Rashid in emphasizing the role of the government sector as a major engine of development. We are keen to provide him with all the elements of excellence."

"Our goal is to provide quality services that exceed the best international standards to develop new, more advanced models of high-quality and effective government service."

"Dubai's ambitions for the future require creative thinking and innovative solutions with which we go beyond the possible to what some may imagine impossible."

"Dubai has invested for decades in building its technical capabilities. Today, we seek to lead the world in a race that is governed by technology."

Hamad Obaid Al Mansouri:

"The platform keeps pace with the reputation of the Government of Dubai as one of the most flexible and effective governments globally in making decisions and implementing strategies."