The marketing stunt almost turned into drama. This Wednesday, the brands Nike and Corteiz had given appointment at 13:30 on the Place de la République for a "drop". This type of event that consists of inviting fans for the sale or distribution of a product, informing them of the place at the last moment.

The call had been heard as hundreds of people gathered at the meeting point, ready to run to the address that would be indicated to them. Such a craze that the police had to intervene to unblock the traffic lanes.

Paris City Hall considers legal action

It was then that a bus in the colors of the RATP and used by the brands appeared on the square, indicating that this was the place of sale. A shock for the fans present who then rushed to the vehicle causing a crowd that knocked over several young people who found themselves on the ground.

A crowd movement that caused several wounded, six according to our colleagues from BFM TV, a figure still uncertain according to the police prefecture contacted by 20 Minutes.

The impressive images circulating on social networks show that no specific organization of the event had been prepared, provoking the ire of the City of Paris.


We have not received any request for authorization for this commercial and advertising operation in the street. And just because we're called @Nike doesn't mean we're above the rules. We will look at the follow-up. https://t.co/THDrmyWgxA

— David Belliard (@David_Belliard) April 12, 2023

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Joined by us, David Belliard, Anne Hidalgo's deputy in charge of the street code and roads, confirms that he has seized the city's legal services to study the possibilities of prosecution against the organizers: "These incidents are primarily the responsibility of Nike and its advertising agency, which organized this deplorable event. No authorization has been requested from our services, and it is not because we are a multinational that we are above the rules, especially when they concern the safety of people. »

Contacted by 20 Minutes, Nike has not yet responded to our requests.

  • Local
  • Paris
  • Ile
  • Nike
  • Marketing
  • David Belliard
  • Anne Hidalgo
  • Police