Only a few months after extensive job cuts, Meta is following up with another austerity program. The American Internet group announced on Tuesday that it would once again part with 10,000 employees. In addition, 5000,11 vacancies that have not yet been filled should be deleted. In November, Meta announced the elimination of 000,<> jobs.

Roland Lindner

Business correspondent in New York.

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"We need to work more efficiently," CEO Mark Zuckerberg said in a message to the workforce, and the first job cuts are not enough. Zuckerberg had already proclaimed a "year of efficiency" for his company when presenting financial results at the beginning of February. He also said at the time that the layoffs announced so far were only the beginning of a stronger focus on efficiency and hinted at further steps to reduce costs.

Zuckerberg described Meta's situation in the announcement of the further staff reductions in gloomy terms: "The past year was a humiliating wake-up call. The global economy has changed, competitive pressures have increased and our growth has slowed considerably." Zuckerberg's view of the future was also pessimistic: "I think we have to prepare for the possibility that this new economic reality will last for many years."

Meta suffered a drop in sales in 2022 for the first time ever in its history. The company is struggling with a difficult environment in the advertising business, its main source of income. He is also facing increased competition from the smartphone app Tiktok. In addition, stricter data rules on Apple devices hinder the collection of user information, making it difficult to target advertising to individual users.