Over the past two decades, women have contributed to changing the investment landscape to a great extent.

Despite the stereotype of the typical investor targeted by the investment industry, which assumes that the investor is usually male, women's wealth is increasing, and so is their investment footprint.

In a report published by the "Bankrate" website, writer Georgina Tzanitos said that the number of female investors is on the rise.

A 2021 Fidelity study found that 67% of women currently invest outside of their retirement accounts, compared to 44% in 2018.

These numbers are interesting in view of the widening gender gap as a result of the Covid-19 pandemic crisis, which has affected women disproportionately, with 4.2% of women losing their jobs globally compared to 3% of male workers, according to a report issued by the Labor Organization. International in 2021.

Since 2018, women's global share of wealth has increased significantly.

According to Coates Wealth Management Fund, the income of women globally increased from $20 trillion in 2018 to $24 trillion in 2020. While women have been left behind and disproportionately affected by the pandemic, they have great potential and are poised to change the landscape. Invest in the future.


Women and investment in numbers

Forty-six percent of women indicated that money has a negative impact on their mental health, compared to 38 percent of men, according to a 2022 BankREIT survey.

And by 2030, women in the United States are expected to control a large portion of the $30 trillion in financial assets currently held by baby boomers, according to global management consultancy McKinsey.

A 2021 study by BNY Mellon found that there would be an additional $3.22 trillion in assets under management from individuals if females invested at the same rate as males.

This bank also found that women are more inclined to invest in projects that have positive impacts on society and the environment.

This would add 1.87 trillion additional inflows to socially responsible investments if females invested at the same rate as males.

A 2022 global survey from social trading and investment company eToro also found that of the 9,500 female investors surveyed, 48% were new to the markets over the past two years.

Fidelity says half of the women surveyed in 2021 have been more interested in investing since the start of the pandemic.

Another survey of the same company dating back to 2021 found that only 33% of women feel confident in their ability to make investment decisions, and only 42% feel confident in their ability to save for the long term, including for retirement.

During 2020, about 60% of women in the United States were solely responsible for making investment decisions, and about 40% outperformed their husbands, according to the investment management firm State Street Global Advisor.