Lebedev believes that Louis Vuitton, in his promotional campaign in Paris, "the last thing he had in mind was that he would support the Russian flag or the Russian military operation."
“They didn’t even think about it at all, but the Ukrainians thought about it ... They received an accusation in response that they were illiterate,” Lebedev said.
The designer added that company representatives also posted a picture on social networks with the French flag and the call to “study geography”.
“Because not all tricolors in the world belong to Russia.
In general, there are quite a few countries that have white, blue and red on their flags, such as France and the United States,” Lebedev said.
Earlier, adviser to the head of the office of the President of Ukraine Mikhail Podolyak accused Louis Vuitton of using pro-Russian symbols in advertising.