Turbid water culture

Dr. Alaa Jarad


February 13, 2024

Corporate culture and shared values ​​play a crucial role in the success and sustainability of any organization, as they serve as the backbone of the company's identity, and have an impact on decision-making, employee behavior, and customer satisfaction. By fostering a positive corporate culture, companies can boost employee morale, increase productivity, and drive innovation. This article explores the importance of corporate culture and shared values ​​through practical examples from real-life scenarios.

For example, Google, which perhaps there is no person in the world who does not know, has its corporate culture summed up in the words innovation and openness. Its innovative culture and open work environment support the company's philosophy, which is to organize information around the world and make it useful and accessible globally. Its culture is built on a commitment to the openness and accessibility of the company's products. Google also encourages a culture of creativity and innovation by allowing employees to spend 20% of their time on personal projects that interest them. This approach has led to the development of key products such as Gmail and Google News, which demonstrates how a culture of freedom and innovation can achieve success. . Another example is Southwest Airlines, where the airline's commitment to maintaining a happy and motivated workforce has led to high levels of employee retention and low rates of resignations.

On the contrary, cultures that promote negative values ​​such as isolation, lack of transparency and institutional vision, lack of appreciation for efforts, and failure to benefit from practical experiences and expertise; The result is an increase in the rate of resignations, poor productivity, an increase in the rate of absence and sick leave, a lot of rumors, and the transformation of the work environment into a toxic environment that repels good elements, where only those who want to benefit from the lack of transparency remain, or as the saying goes: “fishing in troubled waters,” as it seems that Some have great skill in living in turbid waters and the desire to sustain it.

These companies with a clear water culture prove that a strong, positive culture not only enhances employee morale and productivity, but also leads to innovation, customer satisfaction, and overall business growth. Therefore, developing a positive corporate culture and shared values ​​is not only a strategic advantage, but also a necessity for any organization that aims to To long-term success.



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