Mona Al Marri: The exhibition offers advanced solutions and equipment

Middle East Billboards showcases the latest innovations in Dubai

  • Mona Al-Marri opened the exhibition and inspected part of the exhibits. From the source


The Director General of the Government of Dubai Media Office, Mona Ghanem Al Marri, stressed that the boom witnessed by the advertising industry in Dubai keeps pace with its growing position as a global economic center, and reflects the rapid development of all its economic sectors, and the accompanying increase in demand for advertising services, thus opening more growth opportunities, and creating conditions for companies specialized in the field of billboards and advertising designs for more success, in one of the most important global markets for printing and advertising design activities in the region. This came during the opening of the 26th edition of the Middle East Billboards and Advertising Design Exhibition, the largest forum in the Middle East and Africa for billboards, advertising designs and graphic photography, which lasts three days at the Dubai World Trade Centre.

Traditional and digital

Al Marri inspected part of the exhibits, which include the latest innovative digital printer and board products, and was briefed on the exhibition's most prominent technologies offered by international companies working in the field of printing and advertising, as well as solutions and products that keep pace with the needs of those concerned with the field of traditional and digital billboards, retail signage, public place advertisements, road advertising, and digital printing solutions.

Mona Al Marri expressed her appreciation for the advanced solutions and equipment provided by the exhibition in the field of printing and advertising.

Active role

Abdulrahman Falaknaz, Chairman of International Expo Consultants, said: "We are delighted to host the 26th edition of this important event for the printing and advertising design sector, and we have played an active role in organizing the Middle East Billboard and Creative Exhibition for years, which is more than just a corporate exhibition, but also an integrated system that connects creatives from different sectors. Today, we are witnessing a rebound in demand in the printing and creative sector, which augurs well for the continued growth we have seen since the show."

This edition of the exhibition showcases the latest products and leading solutions from a range of leading companies from around the world.

The event will attract the region's most prestigious distributors, such as Wellcare Advertising Solutions, Fortune Seven, Flex Europe, Desert Sign, Heliozed OS and others to showcase their state-of-the-art equipment along with more than 200 exhibitors.

Billboards & Creative Middle East reaffirms its position as a key trade platform for advertising creators, print production houses, leading promotion and gift companies, media organisations, mall operators, automotive companies, the real estate sector and stakeholders from the hospitality and tourism sectors.

The exhibition attracts groups with strong ties to the printing, signage and photography sector, including leaders of the 3D printing industry, pioneers of architecture, brand leaders and others.

Falaknaz added: "The Middle East Billboard and Design Show is known as the most important trade fair for the printing and advertising signs sector, as it has a long history of attracting commercial visitors from around the world."

"The Middle East and Africa region is emerging as an incubator for significant growth in the large-format printing sector, and we look forward to shaping with visitors to the event the future of the sector, serving thousands of those looking for the latest mass printing, fabric printing, the latest retail innovations, LED screens, digital signage and related cutting-edge technologies."

Mona Al Marri:

• "The boom in Dubai's advertising industry keeps pace with its growing position as a global hub."

Abdulrahman Falaknaz:

• "The exhibition also constitutes an integrated system linking creators from different sectors."

Global Forum

Abdulrahman Falaknaz, Chairman of International Expo Consultants, said: "The Middle East Billboards and Designs Exhibition is a platform that brings together various new brands and concepts, and attracts international and regional decision-makers alike. Every year, participating international and regional brands showcase machines worth more than $200 million, enabling companies to keep up with the latest technology. We are delighted to have this event back and bring industry stakeholders from around the world together at this forum."