Soon summer. Clothes are lightening and our lifestyle is changing. On the networks too: more and more posts show influencers dressed in linen dresses, a glass of wine in hand, sunbathing. Especially in Italy. This aesthetic is called "Tomato girl". A trend that consists of reliving the Italian summer of the 1970s. In addition to its popularization on TikTok, the many trips to Italy of personalities, from model Emily Rajatowski to the Kardashian-Jenner clan, confirmed the trend with Dolce and Gabbana outfits that brought Italian romantic style up to date. Or other brands like Meow or Mirror Palais with their lace creations and floral prints.

The look and lifestyle of the "Tomato girl"

In short, the "Tomato girl" wears light makeup, wavy and loose hair. Her clothes and accessories are simple: linen dresses, lace or printed with vintage patterns, and wicker bags. At his feet, simple sandals or heels, or monochrome sneakers. His pieces are often mottled, or taken out of his grandmother's drawers. Her outfits are accompanied by discreet details like fine gold jewelry. Among the popular Instagram accounts relaying this aesthetic, that of Mexicanfaerie, full of clean and minimalist photographs, where the influencer takes the codes of vintage Italian fashion while mixing them with Mexican religious culture.

His hobbies include reading, sunny walks and family aperitifs. The music is also vintage: Frank Sinatra songs and retro Italian music. Another detail of aesthetics: food. Indeed, its name "Tomato Girl" is not insignificant. On the menu, fresh fruits and vegetables, feta or mozzarella, fresh pasta, good wine. A diet that reminds us of Mediterranean diets, very popular in recent years.



A trend that is not unanimous

For some, it would just be just another crazy trend. "You can also do the onion girl next time?" A user named julesanthevibe ironically comments on all the aesthetics that are born from fruit: "On Twitter, I saw the cherry girls, and the strawberry girls, so I would say that I identify as a tomato girl, because I'm not like the others, I like to eat tomato-based things". Let us not forget the ephemeral nature of these trends, which often correspond to particular seasons, and which, when they end, disappear completely.

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