• A new streaming platform is born, "Hopikid". It is dedicated to children aged 3 to 14 years.
  • Its difference from others? "We will be able to find a movie or a series very easily, depending on the age of the child. And to that, we add a parental guide that allows you to know if there are problematic scenes in the content. For example, if there is a witch who can be scary, we note it, "says its founder.
  • The price? 7.99 euros per month, with the first in free trial, or 79.99 euros per year.

An unknown world populated by traps. This is what many parents discover when looking for video content for their child. On most streaming platforms, the choice is often very wide and can therefore be complicated.

It is from this observation that the idea of Hopiid was born. Either a new application, and website, dedicated to 3-14 year olds, where everything is not mixed but sorted so that any audience does not come across anything.



"Our difference from others is that we offer an additional service," explains its founder based in Alsace, Nancy de Méritens. "We will be able to find a movie or a series very easily, depending on the age of the child. And to that, we add a parental guide that allows you to know if there are problematic scenes in the content. For example, if there is a witch who can be scary, we note it. »

Specifically, five age groups were selected: 3 to 5 years, 5 to 7, 8 to 11, 12 to 14 and older children. "And you can also search by criteria. Time, interest... For the little ones, it should often not be too long. And if someone loves horses, he can sort according to his taste. We even have content in the original version with subtitles, a request from parents. »

"We don't sell series by the kilo"

In total, the catalogue consists of just over 2,000 hours of programmes, "a third of which are films". Far from some generalist platforms, such as the American streaming giant Netflix. "We are not competing at all. We do not sell series by the kilo, but services! And if people want very specific content like a film that has just been released, we also offer a VOD service, "insists the former head of film acquisitions at TF1 Video, who embarked on the project in 2020, before going online in February.

The company now has eight employees in Alsace with a head office in Strasbourg. For how many subscribers? Nancy de Méritens does not wish to communicate on precise figures. "But there has been steady traffic growth since the beginning and we are aiming for 100,000 subscribers within a year and a half." At 7.99 euros per month, with the first free trial, or 79.99 euros per year.

The application is easily accessible from any box and television, or directly on the website. Or all three simultaneously. "We will not control by the IP address," promises the founder in reference to the latest restrictions wanted by Netflix. Really, Hopikid cannot be compared to it.

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