Nerdy, Eurovision? No. The competition "has never been more popular," says Noel Curran, the director of the European Broadcasting Union (EBU), which oversees the event. The 2023 edition, which was held between May 9 and 13 in Liverpool (United Kingdom), was followed by 162 million viewers worldwide, reports the BBC on Friday.
A total score higher than last year (161 million), but lower than that of previous years (183 million in 2021, 182 million in 2019...). An audience differential that is largely explained by the fact that the competition is no longer broadcast in Russia and Belarus, excluded from the great musical raout since 2022.
In 13 of the 39 countries where the competition was televised, the audience share of the final exceeded 50%. Thus, it reaches respectively 82.3%, 85.5% and 87.8% in Sweden, Finland and Norway and even 98.7% (!) in Iceland.
In the United Kingdom, no less than 9.9 million people attended the final, an audience share of 63%.
4.8 billion videos viewed on TikTok
3.5 million people watched the contest on May 13 on France 2, 10% more than last year. The second channel ranked first in the audiences that evening ahead of the TV movie of France 3 and The Voice on TF1.
Eurovision has also been full online. 7.6 million Internet users followed the competition on the official YouTube channel, including 3.2 million for the semi-finals on 9 and 11 May.
For the second year in a row, TikTok was a partner of the event. 4.8 million people chose this medium to watch the show. Videos mentioning the hashtag #Eurovision have accumulated 4.8 billion views between April 30 (the day of the first rehearsals) and May 15 (the day after the final).
Finally, for the first time, the organizers of Eurovision opened the votes to the "rest of the world", that is to say to the countries not participating in the contest. The EBU noted votes from more than 100 countries: the United States, Canada, Luxembourg, New Zealand... A literally global event.
- Audience TV
- France 2