Music mobilizes for a great event. This is the "first fundraising event that the world of music, with the support of the Ministry of Culture, will carry out in favor of the flooded populations, will be called 'Italia loves Romagna' and will be held on Saturday 24 June in the arena shows already set up by Campovolo in Reggio Emilia". This was announced by the Undersecretary for Culture, Gianmarco Mazzi, adding: "Romagna is a wonderful land that has always evoked sun, joy and well-being, a place of the soul for Italians, today hard hit". The "objectives, therefore, are two: to raise as much funds as possible and launch an invitation to spend the summer holidays of 2023 in Romagna, to bring life and help that beautiful territory to recover".
11 years after "Italia loves Emilia", the concert held in 2012 to support the earthquake victims of Emilia-Romagna, Italian music returns to join on stage to concretely help Romagna and its inhabitants.