"Mermaidcore" is already establishing itself as the flagship aesthetic of summer. From catwalks to social networks to red carpets: shellfish and fishing nets. On TikTok, the hashtag has already generated nearly 200 million views, taking into account its many derivatives including #mermaidcoreaesthetic, #mermaidcorefashion, #mermaidcorejewelry, #mermaidcorestyle, or #mermaidcoretrend, to name a few.
Stars in mermaid mode
The trend is acclaimed by a host of creators and public figures. We saw it with Jennifer Lopez, but also with the spring-summer 2023 show of Ludovic de Saint Sernin, directly inspired by the dressing room of the emblematic Disney character, sensual version, not to say ultra-sexy. But that's not all, we could also observe here and there a host of aquatic references on the catwalks, from shell-shaped bras to iridescent hues and of course the long mermaid dresses. Dua Lipa seems unbeatable on the subject. Underwear, references to the marine world, sparkling make-up, and especially fishing net... The young woman does not skimp on the means to pay tribute - again and again - to the cult look of the Disney princess. A trend also tried and adopted - with more measure by Bella Hadid, Kim Kardashian, Kylie Jenner, Chiara Ferragni, or Hailey Bieber. Not surprising since the trend has invaded the catwalks, from David Koma to Blumarine via Versace, and even extends to the beauty industry.
The wet look back
Fashion is therefore not the only sector to have appropriated the mermaidcore trend. Jewelry has also unsheathed dedicated pieces, while make-up and hair artists seem to swear by the wet look, this wet effect beauty, and iridescent eye shadows. But the strongest inspiration, star of the networks from autumn 2022, is none other than the "laminated skin", a routine that results in a clammy skin, even dripping with sweat, as after a sports session again reflecting this wet aspect that refers to the cult Disney character.
- Style
- Tempo
- Fashion trend
- Garment
- TikTok
- Disney