It is no longer just used to make bread or cakes. Flour adds to the list of unusual ingredients, used in the beauty routine of TikTok users. After hair cycling, it is the turn of "baking" to make millions of views on the Chinese social network. This beauty trend consists in applying at the end of your makeup, flour in generous quantities, using a sponge or a puff. Users posting these videos announce an amazing result: luminous and mattified skin. However, if flour is economical, it is not really adapted to the skin.
Does flour really work?
On the videos relayed, many influencers compare the results of the flour with the fixing powder, giving an almost similar effect. But the videos do not necessarily show if the outfit is at the rendezvous. Joséphine Grousset, a professional makeup artist in events, explains: "Flour is not designed to adapt to light. It can easily make a very unnatural "cakey" effect and react badly to flashes. Talc, can be a good alternative instead, but also to use in very small quantities. In addition, the texture of the flour is not resistant to water like fixing powders. It could start sticking to the skin texture and become granular on contact with water.
Baking to fix your makeup
Baking is a make-up technique consisting of roughly depositing a quantity of translucent powder using a sponge on different areas of the face. The forehead, nose, as well as cheekbones and chin, are the areas concerned. It is necessary to let stand for about ten minutes (hence the expression "cook" in English), before sweeping the powder with a brush. This technique from the world of entertainment and drag, would make makeup last longer. Usually light in color, the powder manages to create areas of light on the face for photographs.
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