Last time, we covered evolving snapshots in <Blah blah blah>. In particular, I mentioned that the wedding industry, where the concept of "value for money" does not exist, is looking for a clear demand base, and that the snap market, which is growing by storm, is on the cutting edge of booking wars and open runs.
In fact, the desire for a record of this image of oneself, and the consumer psychology directly related to that desire, is such a serious event (?) as a matter of marriage or birthday. It's not just crowded.
As SNS has become an important communication channel for modern people, it has become important how to record and show off oneself at every moment, and ordinary life, that is, "daily life" itself, is being consumed as content, not special occasions. There are 2 million posts with the hashtag "Everyday" on Instagram, and 6,69 posts searched for "Everyday Snaps."
"Take a profile picture of 'Suntok' coming to the opposite sex"
As the desire for others began to be defined as the profession of "influencer," the areas of "self-PR" and "self-branding" also grew into value-added businesses that reaped profits.
Among them, there are products that stand out. It is a product that takes photos, so-called "life shots". However, rather than leaving memorable photos of precious moments, the market is being formed by marketing to help achieve special purposes through processed "everyday life".
For this reason, they take photos with a mobile phone camera rather than expensive equipment, and they are identifying themselves as a so-called image consulting business that gives customized advice on the location, pose, styling, etc. that are the background of the photo according to the desired purpose.
Each company proposes various purposes for using products, such as "to contact people of the opposite sex with high incomes, such as professionals," "to change the heart of a separated partner," and "to achieve good results in external business."
Set products that take profile pictures of messengers for each season for one year are sold for 1.160 million won, and there are also beauty business partnerships such as hair and makeup necessary for photos to create a "daily look" that looks as natural as possible. These are all sets to create a 'believable routine'.
Since the goal is not just to look good, one company has launched a "hotel lounge profile picture" product that can subtly prove that the location where the portrait is being set is a "luxury hotel." If you order two basic drinks and take a photo, you will have to pay KRW 2,40, and if the menu you order is an "Afternoon Tea Set", you will have to pay KRW 50,<> to the company taking the photo.
The reason you can't satisfy your desires right now is because it's not packaged enough, and the whisper that what others perceive is of greater value than what you actually are, is a bizarre variant of Snapshot Up(?) is the expansion dynamics of.
These businesses, which say that demand skyrockets and sells out quickly when seasonal bookings begin, require applicants to have "people who humbly acknowledge their appearance and take photo management for granted" and "people who are honest about their desire to be treated as themselves." It can also be nailed to it.
Everyday content? A society that encourages narcissism
Imported luxury goods that cost millions of won, places that are difficult to visit easily, and tastes that cost a lot of money seem to be saying that it is not a big deal. Even though it is a special experience, there is no fuss. These "so-called everyday contents" are bound to hide the myriad of things that happen every day. In short, routines that can be content are usually positive.
Scholars are paying attention to the 'narcissism' that is prevalent in modern man. Narcissism, also interpreted as "narcissism," is a concept that encompasses not only the importance and specialness of oneself, but also the sensitivity that comes with the way others look at themselves and the sensitivity that comes with it. As a result, narcissists are not limited to revealing themselves, but are thirsty for the specific reactions of others to themselves.
A paper published in 2014 (Lee Sun-kyung, Palomar Benavides, Lee Yong-hee, and Park Sun-woong) was interesting, so I'll introduce it for a moment. When the researchers analyzed data from 28,13 people in 450 study groups, multiplied by weights by time series, they found that narcissism among Korean college students has increased steadily over the past 15 years.
The NPI Index (Narcissistic Personality Inventory) consists of 40 compulsory elective questions and asks participants to choose which of the two questions better describes them. So, for example, "I am like everyone else" or "I am extraordinary."
Of course, this is not just a phenomenon for Korean university students. In the United States, narcissism is also studied using the language that people directly use, such as the form and proportion of subjects, and fertility rates in the lyrics of popular pop songs, books and articles, and the narcissistic tendencies of the American youth generation measured in 2009 increased by about 1982% from 58.
The accessibility and proficiency of digital devices, the low birth rate, the upbringing environment in which multi-family families have been in the process of parenting, and the spread of individualistic values are multi-layered backgrounds that mix precedence and causality.
Self-display is a waste of life? It depends on the purpose
Of course, there are papers that study the positive aspects of wartime social media and the narcissism it triggers. Active self-exposure helps maintain and develop social relationships with others and creates positive emotions and social support. It's called 'loose connection'. Even if you don't actually meet and have a deep conversation or intimacy, social media can be the best choice to expose and share your rough life with each other out of necessity or with reasonable favor to form a relationship that can help each other grow.
However, there is an important difference between "record self-exposure," which contains both positive and negative images, and "ostentatious self-exposure," which glamorously exaggerates the positive parts of life and satisfies the desire to show off. This is the effect that "other people's reactions" can have on happiness.
An online survey of 2020 men and women in their 2-30s who used Instagram by Shin Shin-hwa and Seo Mi-hye (434) found that the purpose of using Instagram had a greater impact on users' happiness than how often they used it and posted photos. For the purpose of showing off, the lower the reaction of others (likes, hearts), the lower the happiness index was noticeably lower.
Anti-Instagram SNS... Can I capture a vivid version of myself?
As more people are tired of the endless competition between self-branding and self-PR and are tired of such processed images, an app has emerged with the purpose of sharing the image with friends as it is, rather than the existing Instagram-style exhibition-type SNS.