Global fashion search engine Stylight confirms the Headband trend, and says it recently saw a 114% increase in traffic for the headband category in March 2023, compared to the same period a year earlier. This testifies to a growing interest in this hair accessory.

The headband owes its success to the preppy style

It is partly thanks to the return of the preppy chic style that we owe the trend of the headband. Essential accessory of the heroine of the series Gossip girl, Blair Waldorf, who helped popularize the preppy style. If we know her passion for headbands, she remains a fervent follower of hair headbands that have accessorized for several years her most chic and sophisticated outfits. Let it be said, the preppy is back, and with him his iconic headbands. To wear without moderation this spring! On TikTok, the phenomenon is such that the hashtags associated with the term "headband" have already generated more than 800 million views, with a multitude of tutorials articulated around the different ways to wear it. At the same time, the hashtag #preppy peaks at nearly 22 billion views on TikTok, also establishing itself as one of the most popular styles in 2023.


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Stars participate in the popularization of the trend

Celebrities did not wait for the trend to swell before succumbing to it, quite the contrary. This is the case of the star model Bella Hadid who multiplies the appearances with the accessory so desired since the beginning of the year, but also Nicola Peltz Beckham or even Kendall Jenner who seem to be unable to do without it. It is not a question of wearing the headband like a Sunday sportswoman, nor as one would do to give oneself a beauty treatment, but indeed to cultivate this preppy style that makes all the difference.

The best way to wear it, or at least the most chic, is to show it off on loose hair, whether smooth, wavy, or curly. Two possibilities are available to you: let a few strands come out of the headband or bring the entire hair back. The most daring will be able to succumb to the headband on swollen hair, Brigitte Bardot style, for a look imbued with a certain nostalgia.

  • Style
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  • Spring