Enlarge the image


'MZ wannabe icon' Ive (Ahn Yoo-jin, Gae-gae, Ray, Jang Won-young, Liz, Lee Seo) returns with a more solid style and message.

Ive will release his first full-length album 'I've IVE' on the 10th and begin his full-fledged activities.

Ive, who won 37 music broadcasts with his three previous singles and unapologetic self-assurance and love identity, as well as receiving the grand prize at major award ceremonies for his second single, "LOVE DIVE," is expected to make his irreplaceable presence known once again with his first full-length album since his debut.

With three mega-hits in just over a year since their debut, and 74 trophies at home and abroad, Ive scored a huge hit with the pre-release song "Kitsch," which was released on 27 March prior to the official release of his first studio album, marking the beginning of his fourth Ive syndrome.

Upon its release, the pre-release song "Kitsch" generated a lot of buzz not only in Korea but also overseas, raising expectations for Ive's global activities. In addition, "Kitsch" reached No. 1 on all charts of major music websites in Korea, setting a record for "Perfect All-Kill" for the second time after the title track of the third single, "After LIKE", and on the 8th, MBC's "Show! Music Central" won first place without appearing on the air, proving Ive's global popularity.

Ives, a game-changer that completely changed the landscape of the K-pop scene upon its appearance, once again pointed out the expected points of 'Ive I've seen' aiming for the best moments.

# 'K-Pop Game Changer' Ive's 'Irreplaceable Presence' After causing three syndromes by showing an irreplaceable presence that asserts an identity beyond all expectations, differentiated confidence, and elegant beauty, Ive soars to greater heights with his first studio album, 'Aihab Ives'

.

Through the new release, Ive will deliver various variations with keywords such as "self-love, confidence, and freedom," which are like identity, as well as Ive's unstoppable streak of self-assurance that never wavers in any situation, a melody that sticks sharply with Newtro chords that combine the old and the new, and a message that "shines no matter what path you take."

# 'The Avengers of the Songwriting World' Kim In-na, Seo Ji-eum, Seo Jeong-ah, Isran, etc. Ive, who loves
himself and has built a unique worldview by expressing his confident confidence through songs and performances anytime, anywhere, has once again filled 11 songs with independent self-assurance.
In particular, all the tracks on this album will show Ive's identity that has become more solid and firm with lyrics that stand out in Ive's own color.

Ina Kim, who has participated in the writing of a number of hit songs, including IU's fantasy trilogy leading to "Good Day", "You and Me", and "Pink God", writes the title track of her new album, "I AM", which conveys a strong message that is independent and hopeful. Nayeon 'Pop! (POP!)", Taeyeon 'Happy' and BTS' 'Filter', Isran received a lot of love for his unique lyrics through the songs from Ive's last album, and he also participated in the pre-release songs 'Kitsch' and 'Cherish' to capture Ive's language.

Seo Ji-eum and Seo Jeong-ah, members of the Jieum Music Troupe, also contributed. Lyricist Seo Ji-eum, who built Ive's "narcissistic" universe through "Love Dive" and "After Like" starting with his debut song "ELEVEN", participated with "Blue Blood", and Seo Jung-ah, who became a hit lyricist by participating in OH MY GIRL's "Dolphin", "Coloring Book", and Monsta X's "DRAMARAMA", completed it with "Hypnosis". Other songs on the album "Lips" include Space Girl Exy, "Kitsch," "NOT YOUR GIRL," and "Wonder (Next Page)" by Hwang Hyun (MonoTree).

# Ahn Yoo-jin, Jang Won-young solo lyrics... Musicality

Grows Even more Interest in Shinbo is increasing, as this is his first comeback after being recognized as the best producer at two award ceremonies, including the Best Producer award at the 2022 Asian Artist Awards (2022 AAA) and the Producer Award at the 37th Golden Disc Awards.

Among them, what caught the attention of fans after the tracklist was released is definitely the solo lyrics of members Ahn Yoo-jin and Jang Won-young. The pair, who have ventured into solo songwriting for the first time since their debut, will express the immersive new world of Ive through their lyrics.

Ahn Yoo-jin is in charge of lyrics with "Heroine", which features lyrics with the message "Let's be the protagonist of my life". Jang Won-young was credited with the lyrics of two songs on the album. Through 'Mine', it portrays the attitude of an imposing yet unapologetic girl who falls in love, showing a different side.

Ive's first fan song, "Shine With Me" written by Jang Won-young, will reveal and emotion Ive's fandom <dive>. In addition, members Autumn and Ray participate in rap making on a total of four songs, including the pre-release song "Kitsch", which adds to the charm of the bouncing Iveman.

Starship Entertainment Vice President Seo Hyun-joo (producer) focused on finding the optimal song by understanding the vocal range and tone of each individual from the first debut of Ive through the A&R team, and even though he performed songs of various genres, all members digested various genres with their own personalities, confirming the belief and possibility to try various styles of songs. As a result, Ive completed songs with different musical textures in all three previous titles, challenging various genres without being bound by a specific image or formula, and continuing the narrative with lyrics that contain narcissism even though the musical results are different. Through this new album, Autumn and Ray, who participated in four rap-making songs, as well as Ahn Yu-jin and Jang, who challenged themselves to write solo songs for the first time,Wonyoung is also said to have completed the lyrics with extraordinary enthusiasm to capture Ive's color, so expectations are gathered.

Meanwhile, Ive's first studio album 'I've IVE' will be released at 6pm (KST) on the 10th.

Photo = Starship Entertainment (SBS Entertainment

News reporter Kang Kyung-yoon)