• Solid cosmetics are popular because they are more responsible but often little used because they confuse consumers in their uses.
  • Hector Sentilhes and Paulin de Montbron, cousins, founded together Neo by Nature, a brand that offers products trying to keep the habits of consumers as much as possible.
  • It is necessary to learn to use the products correctly so as not to create an opposite ecological effect, such as an over-consumption of water with solid shampoo ...


The trend started with solid shampoos and since then... We see them everywhere! Solid cosmetics have become widely popular and declined: moisturizer, mask, solid cleanser and even toothpaste! In addition to claiming to be more responsible because they generate less plastic, they also promise to simplify life for consumers and present themselves as more profitable, but is this the case?

Solid cosmetics have concrete arguments

Hector Sentilhes, co-founder of the Neo by Nature brand, with his cousin Paulin de Montbron, have noticed that most of our cosmetic products are mainly composed of water! When they created their brand two and a half years ago they wanted to remove water and put the active ingredient back as the main ingredient of the product. "A packaged product is 90% water and 8% product," says Hector. Fabienne Maleysson, journalist at Que Choisir, agrees. "It's good anyway, it avoids carrying water and cardboard is better." This brings us to the second advantage of solid products: packaging, a significant ecological point. "Today in France, plastic is recycled very little. At Neo by Nature, the shower gel tablets to be diluted are in a cardboard case. In addition to saving money by no longer spending on water, you also reduce your carbon footprint. As a bonus, we often find solid products with natural and organic compositions! Who can top that?



Almost like the usual products!

But if we do not hesitate to switch to shower gel or solid exfoliant, it is because the means of use and conservation are a little out of the ordinary and can confuse or even grow back. The two cousins therefore made the bet to offer solid products different from those already on the market. In order not to lose the habits of consumers they proposed solid shower tablets that are dissolved in a stainless steel bottle. "We found materials that are diluted with water and from a formulation point of view it was a real challenge," they say. Thanks to the sensation of foam or the olfactory journey they offer (sweet almond perfumes, lemon rosemary, etc.), the solid offers the same comforts and habits.

You have to learn how to use solid products properly

For the use of solid cosmetics to be truly optimal, it still remains to educate the consumer on the use of these. Fabienne Maleysson, explains that to have a global environmental impact, it is necessary, on solid shampoos for example, that the consumer can lather it in his hair directly and not in the hands. For cartons, you also have to think about sorting them. "You have to be careful not to use too much water in the shower, that's often what consumes a lot," she says. She also warns that on some solid products, such as shampoo for example, the equivalence of a solid shampoo for two bottles is "often exaggerated" and prices can sometimes be higher.

  • Tempo
  • Beauty
  • Beauty trend
  • Cosmetic
  • Ecology
  • Recycling