On the morning of 9 March, a red minibus set off in Lichtensteig in the Swiss canton of St. Gallen. On board: an employee of the chocolate company Kägi Söhne AG and 700 kilograms of chocolate. They knew they had to be fast. They wanted to hand over their goods as soon as possible on Säbener Straße in Munich: the place where FC Bayern has its headquarters, i.e. the place where the topic of the day can always change.

Christopher Meltzer

Sports correspondent in Munich.

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Why did the minibus with 700 kilograms of chocolate set in motion? You have to start on Wednesday evening in the arena in Munich. Champions League, round of sixteen, FC Bayern vs Paris Saint-Germain, 38th minute: Yann Sommer, the Swiss goalkeeper the club had signed because of the injury of his captain Manuel Neuer, dribbled the ball through his own penalty area.

"Trucks with chocolate on your doorstep"

And since Sommer is not newer, he lost him there. He had to watch as Vitinha, midfielder from Paris, shot the ball, how the ball rolled towards the goal – and then Matthijs de Ligt, defender from Munich, slipped across the pitch and caught the ball. It remained at 0:0. In the end, Munich won 2-0. And was in the next round.

Later that evening, when Yann Sommer was asked about de Ligt's rescue slip in an interview, he said: "I'm going to put a truck of Swiss chocolate on his doorstep." The sentence was published by Swiss Radio and Television (SRF) on its website, where Miu Nguyen, PR manager of Kägi Söhne AG, saw it. The next morning, she boarded the minibus with a colleague. But they were not allowed to hand over the chocolate. So where to put it?

The solution was provided by Steffen Horak. "The chocolate company called us, they were in Munich with a truck full of chocolate, and asked if we wanted it," says the employee of the Münchner Tafel. "That's when we said: Yes, we're really happy."

These days, the goods are distributed to the 23,000 people who depend on the food bank in Munich week after week. And so at the end of this story from the fun world of football you can ask without fun: Why do you need a PR campaign so that 23,000 people have the chance to get a piece of chocolate in one of the richest cities?