Yinchuan, March 3 -- Question: A new professional luxury goods appraiser: "Wangwen and ask" to distinguish authenticity
Written by Yang Di Wang Yulan
Wearing white gloves and holding a high-magnification glass, carefully flipping through the brand-name bag in his hand, observing the texture, material... This process is familiar to Xie Yinbiao, a luxury appraiser of the "post-90s".
According to the China High Quality Consumption Report, in 2021, China's domestic market became the world's largest luxury market for the first time. With the development of economy and society and the improvement of income level, luxury goods have gradually entered the field of vision of Chinese consumers, and how to distinguish authenticity has also become a problem for many consumers, and the profession of luxury appraiser came into being.
Xie Yinbiao has been engaged in luxury related industries for nearly 8 years. Due to his interest in luxury appraisal, he passed the examination of China Inspection and Certification (Group) Co., Ltd. in 2021, obtained a certificate, and officially became a luxury appraiser.
Xie Yinbiao told Chinanews.com that the process of luxury goods appraisal is similar to the "looking, hearing and asking" of traditional Chinese medicine. "'Look' is to observe, to get luxury goods, first observe its whole, and then observe the details of workmanship; 'smell' is to smell the smell, some luxury goods will have a unique smell, while some imitation bags will have a pungent smell of glue; 'cut' is to feel the material and texture of luxury goods through touch." Xie Yinbiao said that in luxury goods appraisal, "asking" is also a very key part, "Sometimes by asking to understand the consumer's purchase time and channel, the appraiser has a preliminary judgment on the authenticity of luxury goods." ”
With the help of a high-magnification magnifying glass, luxury appraisers can observe the details of luxury goods. Photo by Yang Di
Luxury appraiser is a profession that requires a rigorous and serious work attitude. Xie Yinbiao's kit is equipped with identification tools such as purple lamps and high-magnification magnifying glasses, "When we get a product that needs to be identified, we will carefully observe the details such as brand lettering, hardware gloss, and surface texture." Xie Yinbiao said that in order to ensure that nothing goes wrong, the appraisal of a luxury product is often completed by two luxury appraisers, and the double guarantee of "authenticity" is blessed by multiple "audits".
"It is easy to distinguish between truth and falsehood, but it is difficult to read people's hearts." In the luxury appraiser industry in which Xie Yinbiao is engaged, adhering to professional ethics is the most important bottom line. "A client once sent me a red envelope to falsify in the appraisal, and I immediately declined him." Xie Yinbiao said: "What is true is true, what is fake is fake, and a qualified luxury appraiser cannot smash his own signboard because of monetary interests." ”
According to the "China Luxury Consumption Behavior Report 2022" released by the China Luxury Research Center of the University of International Business and Economics, millennials are the main force supporting current luxury consumption, and Generation Z is expected to replace millennials in the near future.
In this regard, Xie Yinbiao was deeply touched: "Now, most of the customers who come to us for appraisal are young people. With the increase of income level, luxury goods have entered the field of vision of more people, and the development of the profession of luxury appraiser is also promising. He admits that the innovative changes in luxury craftsmanship have also prompted luxury appraisers to constantly update their "database": "This industry is a real 'live to learn from the old', and a little backward will be eliminated by the times." (End)