Europe 1 with AFP 2:42 p.m., March 8, 2023

After the uproar caused by a previous update, Youtube, owned by Google, has relaxed its rules on vulgar and profanity words.

However, it is still forbidden to use "very rude" words in the first seven seconds of the video or in the title, under penalty of not being able to derive any income from its content.

Yes to "con", "asshole" and "shit", but "damn" in moderation: Youtube, owned by Google, has relaxed its rules on vulgar and profanity words, after the broca caused by the previous update.

"Many words that posed a problem (sea ** etc.) will no longer trigger demonetization", announced Tuesday evening on Twitter Romain Cabrolier, director of partnerships at Youtube France, who had promised in mid-January an adjustment of rules deemed too strict. by many creators.

Update on the subject of vulgarity on YouTube (as promised).

Today we are announcing a major update to our rules following feedback from creators (especially in!)



Many words that were problematic (wed** etc.) will no longer trigger demonetization

— Romain Cabrolier (@romoneer) March 7, 2023

According to Google's support page, "rather vulgar terms such as 'bitch', 'cunt', 'asshole', and 'shit'", as well as "most vulgar terms used in music video content or a stand-up" can generate advertising revenue.

The words "very rude" still prohibited

However, it is still forbidden to use "very rude" words like "damn" in the first seven seconds of the video, in the title, in the cover image of the video or too frequently, under penalty of not being able to draw no revenue from its content.

Youtube also relaxed its English guidelines on Tuesday, he explains in a separate blog post.

"Moderate" swear words ("bitch", "asshole", "shit") are allowed throughout the video, and some ads may be displayed even if the "f-word" (fuck) is spoken in the video. introduction.

On the other hand, no vulgarity is accepted in titles and thumbnails.

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"Reviewing our own data has shown us that our profanity policy (implemented from November 2022) has resulted in stricter enforcement than we had anticipated," Youtube acknowledges in a video. in English.

Demonetized videos will be verified again by March 10.

Anger of many users

The platform uses algorithms to analyze text and images and remove content that is illegal or does not comply with its rules.

Other rules aim to moderate content in order to protect advertisers who do not wish to have their brand associated with vulgar expressions.

But no exhaustive list is communicated by the platform.

With the progressive tightening of these rules, many creators have started to censor (beep) themselves more and more potentially prohibited expressions, in order to protect themselves against demonetization which can be retroactive, because the changes of rules even apply to videos posted before the updates.

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The latest update, which banned profanity within the first 15 seconds of video, notably angered many users who had seen their old videos demonetized and saw a loss of revenue.

"Be aware that unless you're the most polite creator in the world, Youtube is really kicking our balls with their new swear word demonetization rule. It's ridiculous, censorship is screwing up the video and their rule is retroactive. A simple 'Oh shit' is enough to demonetize", complained in January the French Youtuber Terracid (Wankil Studio) on Twitter.