Netflix cuts its prices in a hundred countries so as not to lose advantage over its competitors

The

is raging all over the world, and a week ago it was experiencing a turning point.

Since last Tuesday, subscribers in Spain had to determine the main location of their Netflix account through the connection of the device or the application to an IP address, and start paying a supplement for each accessory account.

Many viewers made a drastic decision: leave the platform.

himself

, co-CEO of

after the departure of its founder

, anticipated that the end of shared accounts would bring "a cancellation reaction."

Perhaps to prevent the bleeding of users from causing a greater crisis,

has decided in recent days to cut its prices in a hundred countries.

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, these territories, which span

will see entry-level discounts of between 20% and 60%. , with a price drop that will be activated instantly for new subscribers but also for existing customers.

Days before, the

had already announced a discount in thirty countries.

However,

does not plan to reduce its rates in

or

, its most mature markets, so it does not seem that Spanish consumers will notice a big change.

Amazon Prime Video, the first streaming service in Spain

Amazon Prime Video

has established itself as the

"number 1"

, with 61.5% of all new video subscriptions in the last quarter of 2022. However, between September and December,

experienced a "slight increase" in new subscribers thanks to the launch of its basic plan with ads, reports Servimedia

This was revealed by the Entertainment on Demand study published by

in mid-February and which "discovers" the main behaviors within the video-on-demand market in the fourth quarter of last year in Spain, according to the company in a statement.

Between September and December 2022, the number of households that accessed at least one streaming video service

Spain fell by 224,000 compared to the previous quarter, which represents 12.2 million or 65% of households and households with video on demand accessed an average of 3.3

different

and

being the "most popular" combination, with 11% of households.

Additionally, 2.1% of Spanish households signed up for a new video-on-demand service in the last three months, with

accounting for 62% of all new subscribers and the proportion of consumers planning to cancel one or more services. video-on-demand in the next quarter dropped to 17%.

According to the criteria of The Trust Project

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