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As prices have risen significantly, more consumers are looking for bargain products in supermarkets and markets. The so-called "ugly fruit", which is seemingly flawed but has the same taste and nutrition, is also popular.
CJB reporter Kim Se-hee.
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Long lines lined up in the fruit section of
a large retail store.
It is in front of the so-called "ugly apple" stand, which is smaller in size than ordinary goods or has a blemish on the peel.
[Ex-Sara/Consumer: It's delicious. It's cool, sweet and sour. Also, when I look closely, it wasn't that ugly. It's all pretty.]
The price is 5,9 won for 900kg, which is more than 60% cheaper than the existing selling price, which attracts consumers.
[Starring/Consumer: This ugly apple is so cheap and so delicious when I taste it myself, so I bought a lot of it.]
With a flood of orders already, we have increased our planned sales.
[Yeo In-gi/Head of Agricultural Affairs Team at Cheongju Distribution Center: We have prepared about 3,5 to <>,<> bags this week, but it looks like it will end early.]
The "ugly apple" was not marketable in appearance but tasted good, so it was difficult to use as a drink or juice.
From the farmer's point of view, it has been seen as a household name, but this year it has taken a place in the main source of income.
[Sung-Yong Lim/Director of the Broad Area Alliance Project Group of the North Nonghyup Chungbuk Regional Headquarters: We held this event because we had nowhere to consume such apples, which are a bit of a pach. It contributes to increasing income for farmers....]
As consumer response to ugly apples in junk prices is hot, ugly products using various agricultural specialties such as potatoes and watermelon will be introduced soon.
(Video Interview: Lee Cheon-ki CJB)
"It's pretty when you look closely" ... 'Ugly' in junk is hotly interested
2023-02-25T01:11:07.155Z
As prices have risen significantly, more and more consumers are looking for bargain products in supermarkets and markets. The so-called "ugly fruit", which is seemingly flawed but has the same taste and nutrition, is also popular.
Source: sbskr