But who can stop the success machine, Aya Nakamura? A new DNK album, three sold-out concert dates at the Accor Arena, hits that made the whole world dance... and now the face of the famous French perfume and cosmetics house Lancôme, owned by the L'Oréal group.
The interpreter of Djadja, Pookie and Baby has just been appointed global ambassador of Lancôme. The 27-year-old artist joins the closed circle of prestigious muses of the beauty brand such as Julia Roberts, Juliette Binoche or Penelope Cruz. It will embody a new cosmetics collection, which will be unveiled in advertising campaigns next March.
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"A true modern icon"
"We couldn't be prouder to welcome the global musical sensation and multi-award winner @ayanakamura_officiel to the Lancôme family as the new global ambassador," the company said in a series of snaps to announce their collaboration. "An internationally renowned singer and style icon in her own right, Aya has transformed the musical landscape, in France and beyond. A true modern icon. Aya broke musical records, was the most streamed French artist in the world in 2022. Welcome to the Family Aya! " adds the brand.
For Françoise Lehmann, it was an obvious choice, she explains in a press release: "I have been following Aya's career for a long time because I admire her talent and her artistic biases. She is a true role model for a generation, and I am happy that she is joining the Lancôme family." "Through this collaboration, I hope to inspire the women around me to become what they have always wanted to be," said Aya Nakamura. She is also the third black personality eight years after Mexican-Kenyan actress Lupita Nyong'o and American Zendaya to represent the brand.
On this occasion, the most listened to French-speaking artist in the world and Lancôme have made a video documentary that will soon be released on YouTube. He will retrace the backstage of the release of his fourth album, DNK and his concerts at the Accor Arena in Paris in May 2023. The brand also announced the arrival of another talent in its ranks, the South Korean actress, Jung Ho-yeon, revealed in the series Squid Game.
Failing to have Beyoncé, Lyon will welcome Aya Nakamura for her tour
Aya Nakamura announces the release of her fourth album, "DNK", on January 27
- Aya Nakamura