[Cultural Commentary] Heat up the "stove" of rural culture
Recently, the three departments of the Ministry of Culture and Tourism, the Ministry of Agriculture and Rural Affairs, and the National Rural Revitalization Bureau issued a work plan to hold the "Song of the Earth" National Rural Cultural Activity Year in 2023, with the theme of "Four Seasons Village Evening" and "China in Agricultural Cultural Heritage" And other cultural exhibition activities as a guide, drive various localities to organize and carry out a series of mass cultural activities according to local conditions.
The salient features of activities such as "Four Seasons Village Evening" are strong contemporary nature, strong local flavor, and strong human touch-the timeline runs through the 24 solar terms, and the locations are mainly in the village and at the door of the house. "People" show the new atmosphere of rural areas in the new era and the new style of farmers.
All of these truly reflect the new requirements of rural cultural life in the new era of farmers as the main body, enthusiasm in the countryside, and joy in the masses. It can not only effectively open up the "last mile" of rural public cultural services, but also provide rich resources for telling the story of China's rural revitalization. materials and wide open spaces.
Over the years, with the continuous advancement of the revitalization of rural culture, the foundation of my country's rural public culture construction has become stronger and better, and the effect is getting better and better.
At the same time, no matter in the city or the countryside, people's expectations for rural culture have also risen.
People in the city look forward to finding more beautiful "poems and distant places" from the countryside, while people in the village dream of feeling the fragrance of spring and white snow on the small roads in their hometown.
How to further enrich the supply of rural cultural services is both an important topic and an urgent task.
"When you come back, the pastoral will not return?" In some areas, the hollowing out of the countryside has led to the desolation of rural culture, and the desolation of rural culture has in turn exacerbated the hollowing out of rural areas in these places.
At present, the imbalance between the supply and demand of rural culture is an important shortcoming that affects the effectiveness of rural revitalization.
In many places, the demand for rural culture has been strong, but the supply of rural culture has not been well resolved for a long time.
To control the "water and soil erosion" of rural culture, it is necessary to continuously strengthen the structural reform of the supply side, and inject a boost to the rural cultural industry by improving the supply of rural cultural products.
It should be pointed out that compared with cities, the foundation of rural cultural industries is still relatively weak, and there are problems such as large market investment and long return period.
This requires the government to play a better role, organically combine the active development of rural cultural undertakings with efforts to cultivate rural cultural industries, and organize and carry out various activities with rich content and various forms to guide and drive more market elements to "roll up their trouser legs and go to the countryside" ", light the fire first, add more firewood, heat up the "stove" of rural culture, and bring the cheerful rhythm of the rural cultural industry.
General Secretary Xi Jinping pointed out that it is necessary to comprehensively promote the coordinated development of urban and rural areas and regions, and increase the coverage of the domestic cycle.
Give full play to the important role of the countryside as a consumer market and factor market.
At present, to adhere to the strategic basis of expanding domestic demand, an important measure is to expand rural consumer demand, which requires efforts to strengthen the supply of various products in rural areas.
The ever-growing foundation of Chinese culture lies in the countryside.
"Seeing the mountains, seeing the water, and remembering the nostalgia" is the vision of life that the villagers and urbanites look forward to.
Vigorously developing rural cultural industries can not only meet the needs of rural residents for spiritual and cultural life, but also effectively drive cultural consumption covering the entire urban and rural areas, strengthen urban-rural economic ties, and smooth the urban-rural economic cycle.
In short, rural cultural resources are a rich mine, and the rural cultural market is a prosperous shop. If it is done well, it will not only reap the "hearts" of the villagers, but also attract the attention of the city people, so that all members of society can share the high-quality spirit cultural life.
It is believed that by holding the "Songs of the Earth" National Rural Cultural Activity Year, rural agricultural, cultural and tourism resources can be effectively revitalized, new forms and models of agricultural, cultural and tourism integration can be cultivated, and characteristic industries such as leisure agriculture, rural tourism, homestay economy, and rural culture can be strengthened. Add more "cultural points" to China's strong agriculture, beautiful countryside, and rich farmers.
(Author: Wang Xiaolong, First Secretary of Dong'an Village, Chengxiang Town, Long'an County, Nanning City, Guangxi)
Guangming Daily