Campaign turned into pure emotional entertainment that only impacts by banal, without any ideological content. A campaign in the mud is already long...

for everyone: 'Txapote', 'cayetanos' and the Ayuso factor. The forgotten vote of ordinary people. The loss of traditional media, the hyper-personalization of leadership, the detachment of voters. The votes to 200 euros and the murderers in a papelet. The proclamations to the rhythm of rap, the slogans on TikTok and the word games.