The first AOC vineyard in France with 110,000 hectares is suffering: overproduction estimated at one million hectoliters. In January, more than one winegrower in three declared themselves in difficulty with the Chamber of Agriculture.
The State and the inter-professional association announced a plan to distill surpluses and a "sanitary" grubbing-up campaign of some 10,000 hectare. The Nouvelle-Aquitaine region plans to invest 10 million euros to help "at least 300 winegrowers" to diversify.