Maurice Lévy, the emblematic boss of Publicis, launches Monday YourArt. A digital platform dedicated to art with global ambitions, to exhibit and sell the works of amateur and professional artists.
YourArt is aimed at both established artists and amateurs, without selection, a model reminiscent of YouTube. The site takes 5 to 10% commission, with already 22 employees, YourArt must be enriched with new functions, such as NFT and messaging to create "a social network of art"