María José Imbernón has 400,000 followers on Tik Tok and 155,000 on Instagram. Her videos always start with a "look girls" to give way to a hilarious statement and demonstration of how to get pretty.
The secret of its success, however, is spontaneity, closeness and above all, naturalness. "I don't know how influencers will do it but I've been working in a laundromat for over 15 years. Yes, it is true that some brand has contacted me to advertise"