Lluís Llongueras was a Catalan stylist, hairdresser, sculptor, writer, painter and photographer. He was the first Spaniard to open a salon in Paris and in the 70s he created the L longueras Method.
His first wife was Lolita Poveda, with whom he had three children, Esther, Cristina (died in 1991) and Adam. He had a legal dispute between 2010 and 2012 after he was kicked out of his own company through a burorofax.