[HIGHLIGHTS] Linda Yaccarino, future boss of Twitter, media and advertising figure

Linda Yaccarino is the new head of Twitter's advertising division. She is a veteran of the media industry, including stints at NBC and CNN.

She has been working on the social media site for a year and a half. She says she wants advertisers to feel they have a voice in the future of social media. She also wants to make it easier for people to buy content online and to share it with friends and family in real-time, rather than just send it to a web page.