Judge explains in detail the beginning and end of rights protection by Shanghai Children's Publishing House. "100,000 Whys" is the generic name of popular science Q&A books, and the use of the books involved in the case is not a trademark use, it is a descriptive use, so it does not constitute trademark infringement.

"Influential trade names" were expressed as "unique names of well-known goods" before the revision of the Anti-Unfair Competition Law.