Google's CEO Sundar Pichai says that competitors' intrusion into the market has led them to launch services that they might have preferred to wait with. Over 90 percent of all searches in the world usually go through Google, which brings in hundreds of billions of dollars every year.

The technology behind these language models, which ChatGPT and Bard use, was partly developed by Google in 2017. The important thing for us is not to be first, but to get it right, says Google and the parent company Alphabet's CEO.