Linda Yaccarino, until then head of advertising at the NBCUniversal group, is the new boss of Twitter. Twitter's majority shareholder had already announced the day before that he had hired a woman to lead the company.
Elon Musk took control of Twitter in October, scalded by the hussar-style management of the fiery billionaire. He regularly talks about his nebulous plan to make Twitter a multi-faceted application, with financial services, like WeChat in China.