Farmerrain outside Emmaboda says no to free returns to avoid customers buying lots of garments in several sizes and then sending back those that do not fit. When the company started with e-commerce in 2020, the percentage of returns was around ten percent.
Today it stands at just over five per cent. An effect of the "tougher" return policy, which means that the customer pays for the return himself. The company has invested in a sustainable profile, with more environmentally friendly materials in the rainwear.