E-commerce has been one of the fastest growing businesses in recent years. E-commerce market sales are expected to reach $6.54 trillion in 2023.

Launching and maintaining an e-commerce business is complex, expensive and time-consuming. Augmented reality has proven to be a pivotal factor in changing the rules of retail for online stores and consumers alike, as this advanced technology allows shoppers to see the product they want to acquire, helping them in decision-making. The author spotted the top 3 false myths promoted in the field of e- commerce.