Carlos Tarife, PP candidate for mayor of Santa Cruz de Tenerife, was involved in a controversy that he described as "retrograde" The mayor posed with the store employees holding a latex penis. The image was the subject of multiple criticisms and debates about whether it was real or not on social networks.

Tarife also recalled his professional career to insist on the difficulties faced by the self-employed. "I know what it is to start from scratch every month and get your best smile at the service of the client"