"Heart On My Sleeve" had gone viral on the social network Tiktok. It had been listened to millions of times on Spotify, Apple Music and other platforms.
Universal Music Group obtained the removal of the song by relying on copyright, which benefits from proven procedures with streaming platforms. Other laws can already protect a musician from copies made by artificial intelligence and, if an artist has a particular personality or voice, these characteristics can be protected by publicity rights in the U.S. The legal battle could finally be about how artificial intelligence programs are trained.