Zhang Yimou said that the number of moviegoers is crucial to the development of China's film industry. He believes that film creation should be close to the audience and attract more audiences into the theater.
At the end of the event, he sent a message to the young filmmakers, hoping that everyone would maintain their love and perseverance. He said: "I think I have no more to say to young friends, that is, one sentence: you love it, you have to persevere"