Skin care and beauty tips have become the most searched and commented topics on social networks. L'Oréal Paris calculated that the most successful terms are retinol, niacinamide, hyaluronic acid and vitamin C.

The consumption of videos on Youtube, Instagram and TikTok to learn more about the beauty routine is now one of the primary sources where young people go to learn about active ingredients, ingredients and experiences with certain products. There are many cosmetic products on the market that contain vitamin C and highlight as main claims (claims) its antioxidant effect.