Since the beginning of this year, the performance market has recovered rapidly. The box office revenue of commercial performances increased by nearly 10 times year-on-year.
Experts said that the performance industry should seize the favorable opportunity to further improve the quality of content and service, innovate performing arts formats and marketing models, promote the high-quality development of the industry, and release more development momentum. "It feels like everyone has become a fan of offline performances overnight, and many small theater performances are very popular," said Lin Duo.